* The social media links provided are for reference only. B. is not bound by public record laws. B. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! B. report to the Finance/Admin Section Chief when arriving at an incident. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Proactivity occurs during A. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Your media list should be current, complete, and tailored to your organization. Treat all media fairlydo not play favorites with reporters. Check off the things you would plan to include in your Go Kit and add other items as you see fit. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. First name. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Select it carefully and choose your background wisely. . The role of the pubic information officer. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Identify the purpose of what you are writing and start with the main message. People use technology to tell others that they are okay. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Next you need to identifyhowyou will communicate. Avoid acronyms. The message should be: How will you get the message to your audience? Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. Include email addresses and Internet sites for the media contact. Creates a positive impression of your organization. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Serves as a press secretary for the Agency Executive or Senior Official during the incident. For some incidents, implementing a media area may be an important way to manage the situation. FEMA does not endorse any non-government Web sites, companies or applications. The best approach is to meet with school officials early to determine when your program best fits their schedule. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Describe how to effectively communicate orally and through written products. Time will also impact the shelf-life of your campaign. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. You should set a realistic deadline and interim benchmarks, as needed. . PIOs need to have a thorough understanding of the communities they serve. Better yet is the number of people who call and request preparedness kits! Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. For example, you can post videos, use social networking sites, and/or create a blog. Write out the full term on first usage, as appropriate. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Spelling- and grammar-checking tools (printed and computer software). (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. 50% C. 25% D. 5%, 9. Now that you have some tips for better writing, lets look at how to write a news release. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. What is happening in other areas? Serves as an advisor to the Incident Commander. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Select the right media to reach the target audience. Evaluation is crucial for judging the effectiveness of a public awareness campaign. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Tammy Kikuchi: The response was overwhelming. Chris Mrela wrote a dynamite report on this a couple of years ago. Did the message reach the targeted audience? 0
Work to keep them out of danger as you would any member of the public. endstream
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<. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Print medianewspapers and magazinesare the first type of mass media developed. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. You need to write to your audience. Were people prepared for previous incidents? nEAH {27(L(
o 5UR\sR%or=uG5($#MJ (2*8T-\< A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Doug Miser. Social networking sites are online communities that connect people. Campaign topics can range from recruiting volunteers to fire safety. News releases should adhere to the Associated Press (AP) Stylebook. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Determine information to be communicated to the public. Your organization may have other format preferences, such as single-spaced and one-page only. Describe how to manage the news media at the scene of an incident. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. Preparing quality written products including news releases. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. B. cause the intended audience to act on requests in the message. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II.
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