In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . Simpson and Hertz The actor not only fought with flight attendants until he was escorted off the plane, but he then Tweeted belligerently about his experience. ", Even though Barkley could have meant that it was a scam to get paid so much to lose weight (and not that the weight loss program itself was a scam), it was still a bad move. So here's to brands like Charmin, who made Kim Kardashian be. Promoting a well-known pitchman seems like a fast and easy way brands can increase recognition and sales, but time and again companies have been burned by the actions of their celebrity endorsers. During the 1970s, Hertz paid Simpson a reported $550,000 a year for his spots. (Hiring a celebrity to endorse your products) The pedaling of skinny teas, shakes, and lollipops may seem like D-list celebrity territory. The life of the rich and famous looks easy and carefree from the outside, but we never know just how our favorite rappers, singers, and actors are faring financially year over year. All rights reserved. Simpson's apparel empire went on to make an estimated $750 million in retail sales in 2010. Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. However, Mobile Resource Card, the company behind the card (which turned out to be a financial scam) sued Kris and her daughters for $75 million, citing breach of contract. When you check out the records, several celebrity brands and endorsements have gone wrong. Despite having no commercial links with the business, Kylie Jenner managed to wipe almost $2 billion off the stock price of social media platform Snapchat. After a 14-year relationship, Super Bowl Sunday will mark William Shatner's last official appearance as Priceline's spokesperson before the company's execs send his character to a fiery death. Weve only heard one side. Apparently, people took this to mean that he wasnt being patriotic. Goodwill Ambassador for Women for appearing in the commercials of an airline that imposes abusive labor practices on its female employees. The severed relationships included big names such as Walmart, Smithfield, Novo Nordisk, QVC, Target, Caesars Entertainment, Whit-Ash Furnishings, and Home Depot. Sharapova is far from the first spokesman to be dropped by Nike. A fresh take on sports: the biggest news and most entertaining lists. When uncontested allegations of domestic abuse were reported in 1992, Hertz dumped Simpson. Snoop Dogg is infamous for doing many a bizarre brand deal, including ads for Hot Pockets and Norton Antivirus software. Great comedians have made hilariously. The Kardashians vs. . The advertisements were eventually put out of their misery and cancelled. See pricing, Marketing automation software. I donated all of my fee from Capital One 2 arts charities, the tweet said. FORTUNE may receive compensation for some links to products and services on this website. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity's face smiling next to it. However, from this moment at the latest, the decision-makers in the fashion and media world probably started to seriously consider to what extent they should give this man a platform. Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. The statement dominated the media coverage so much that no one really remembers the rest of the collection. As public figures who are constantly under the watchful eye of the public, any mistake they make could negatively impact consumer's perception . Wegmans decided to re-air the commercial after the grocery store was berated by hundreds of emails, tweets, and angry calls. Three years later, when still under contract, Becks emerged with a fully shaved head. Gladings attack on your character as a contract spokesperson for Etihad Airways is unwarranted and unjustified.. 4 / 11. Here are 12 celebrity endorsements that didnt go so well. Celebrities in the public eye have become used to the latter. Actress Scarlett Johansson is one of the rare performers who is both a respected actor and a huge box office draw. Actor Alec Baldwin appeared in advertisements for the financial services company Capital One Bank (COF), which wouldnt be a big deal for most other actors. The Black Eyed Peas frontman was sued by his own clothing line in 2012. Two deals with AT&T and Rosetta Stone ended on December 31 and neither companies decided to renew his contract. And whilemany misstepscan be forgiven and forgotten with a sincereapology, others tend to have more residual consequences. Jessica Simpson partnered with The Tarrant Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and apparel collections. neither companies decided to renew his contract. Apparently, when Osama bin Laden was killed, Mendenhall Tweeted, what kind of person celebrates death? The socialite took $3.5 million to endorse a certain brand of hair extensions, but then allegedly wore a competitor's extensions. Will companies like Nike,. Not to say that Martha Stewart isn't the perfect pitchman for SOME product, just not THIS product. showcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Before he became famous for all the wrong reasons. Snooki made a deal with SRG Ventures to bring in new branding partnerships. Sometimes, a celebrity doesnt even have to be alive for a commercial to cause problems. The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. Daniel Bukszpan is a New York-based freelance writer. Companies such as Pepsi and Converse wanted nothing to do with him. Rochester-based grocery store Wegmans Food Markets temporarily fired Alec Baldwin as one of their spokespeople. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. Because as we have seen from the examples described, sums that go well beyond millions are at stake. Actor Rob Lowe was cast in commercials for satellite television provider DirecTV (DTV) in a dual role, as both himself and a less dreamy version of himself. Katy Perry got $4.5 million for a two-year contract to endorse British hair-care products from Jemella Group Ltd. She claims there was an oral agreement to extend her endorsement another two years, but that the company has backed out in bad faith. Combing through YouTube, its possible to spot some of the biggest celebrities of our time in commercials that are poorly produced and even more poorly written, just because they agreed to appear early in their careers. She missed the brand's big 2007 launch party since it occurred during her brief jail stint. When you're not nice, that bad things happen to you?". 1. (Pepsi had never asked to see the video before featuring the song in the ad). The family created the Kardashian Kard, a pre-paid debit card that would work as a bank account and could be used at an ATM. Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. Theron violated the terms of her contract by wearing and being photographed in a Christian Dior watch, resulting in the company suing her for $20 million. Whether or not the celebrity or influencer scandal goes against one's brand message or statements, or if their actions go against the views of the brand's target audience, it may be time to cut ties for brand partnerships. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. "And then all of this earthquake and all this happened and I thought, is that karma? Here is LeBron's broadcast of his product's failings. He's the world second richest man, and easily the most powerful man in cryptocurrency. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. Paris Hilton vs. Hairtech International, Inc. Or is it just me ugh this is so sad". Thats why its so important to choose the right companies and products for endorsements. Moss does not seem to have suffered any long-term commercial damage; she's still a top model. He fronted a series of commercials for the car rental corporation throughout the 1970s alongside other celebs including Jamie Lee Curtis. Try another search, and we'll give it our best shot. They countersued her, claiming breach of contract. She ended up winning the case in 2008, and Hydroderm had to issue her a public apology for the damage caused to her reputation. By clicking Sign up, you agree to receive marketing emails from Insider (2007). Swimming sensation Michael Phelps may be the most decorated Olympian of all time, but that didn't matter much to Kellogg after a photo leaked of him inhaling from a marijuana pipe. You may unsubscribe from these communications at any time. One celebrity's embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. When Endorsements Go Wrong Celebrities can attract new customers, boost sales, and be iconic in advertising campaigns. Subway went so far as to have Phelps star in an ad titled "Be Yourself.". The court papers allege that SRG lied about their connections in the industry and failed to secure licensing agreements in accordance with the parties' written contract. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices If his goal was to attract attention, he definitely reached it. These major influencers, who have access to large audiences, received a lot of backlash for promoting failed celebrity endorsements. He can now been seen in ads for Nike and others. Now, Perry is fighting for the $2 million she says Jemella Group Ltd. promised her. We are very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens.. Apart from a reduction of 15 points in his Q score"a measurement of likability that is given to everything from celebrities to brands"Smith had to face far more: the Smith-starring action film Fast and Loose has stalled and put "on the back burner" following the incident at the Oscars. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor.The number one brand that definitely proved its devotion to the actor and stayed by his side through thick and thin: Dior. Paying the actress over $5 million to use her new song -- "Like a Prayer" -- in the spot, Pepsi premiered the commercial to almost 250 million people during a broadcast of "The Cosby Show.". Who is the celebrity in advertising? Tarrant sued for $100 million. All Rights Reserved. Access your favorite topics in a personalized feed while you're on the go. While Shatner was dropped for being too good at his job -- too many people recognized him as "The Negotiator", and Priceline is switching from a bidding to a fixed-price model -- many other celebrities have lost their spokesperson positions for much more controversial and ridiculous reasons. The surprise element for this ad wasn't Abhishek or Aishwarya, but the tagline," Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar !". He got the axe for being too good at his job. After signing a contract with Swiss watchmaker Raymond Weil, actress Charlize Theron found herself in some serious watch drama. The three-dimensional scale proposed by Roobina Ohanian (1990) has been used for the purpose. Our editorial content is not influenced by any commissions we receive. According to Jezebel, reports on what exactly the pregnancy had to do with the contract was hazy either she missed engagements or the image of a pregnant woman didn't fit in with their tagline of "feel 17 again.". The photo above shows Nicole Kidman promoting Etihad Airways. Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. Then the National Enquirer published a magazine cover that claimed that the star was "fired for being TOO FAT!" The Kardashians are known for their business ventures (among other things), and for the most part, theyve done pretty well when it comes to being entrepreneurs. Lance Armstrong. Pre-Paid Debit "Kardashian Kard", Jessica Simpson vs. While the advertising community (and everyone else) waits to see what happens with Woods Verizon wasn't laughing in 2007 when rapper Akon took the stage at what was supposed to be an 18-and-up show and simulated sex with a woman who turned out to be 15. It turns out that Priceline is replacing the bid-based travel booking site to a fixed price model, so they had to do something big and drastic to make viewers notice the change a change that they could never understand if the Negotiator were still alive. Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing "White Lives Matter" on it. With thousands or even millions of calculable followers, the image of a. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). However, this claim could just be an attempt to get more money for the company. The most sincere celebrity endorsements happen when the celebrity actually uses the product. Charles Barkley you been punk'd. Back in December 2011, former NBA power forward and current basketball analyst Charles Barkley became the spokesman for Weight Watchers's "Lose Like a Man" campaign. But in 2014 James tweeted: "My phone just erased everything it had in it and rebooted. While NBA legend Charles Barkley was never fired for his gaffe, it was still pretty embarrassing. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. But that world is rapidly changing, and Under Armour's CEO is nimbly navigating it . The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. Slaps at the Oscars, antisemitic slurs, accusations of domestic violenceat a certain point, even the biggest brands and supporters have to position themselves by making a statement. Singer Katy Perry was paid $4.5 million to endorse Jemella Group Ltd. hair products under a two-year contract. "I thought this was the greatest scam going -- getting paid for watching sports," Barkley said. Looks like, in this case, the actor just got away with it. The actress camp released a statement defending her decision to step down. 5, but her recent advertising campaign for the United Arab Emirates Etihad Airways didnt go over so well. Offers may be subject to change without notice. The New Girl star sued shoe company Steve Madden, claiming they never paid up on an oral agreement for an endorsement deal where they would put out a line of "Zooey shoes and accessories.". The case was settled before a court ruling in January 2013. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. One of my favorite celebrity endorsements is Ellen for Covergirl. (One. Check out our list of six other athletes who lost their . The protest themed ad showed 21-year-old super model Kendall Jenner participating in a photo shoot and then joining up with protestors and approaching a cop with a can of Pepsi soda. Want to learn more about celebrity endorsements and product placements? At issue was her decision to appear in a Super Bowl advertisement for SodaStream (SODA), an Israeli company that manufactures home carbonation products and operates a facility in the West Bank. Unlikely. Nutella and McDonald's did not renew their contracts. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. Here's some of the biggest clangers. If his goal was to attract attention, he definitely reached it. Contact Katie Notopoulos at katie@buzzfeed.com. 800-226-9766; . Entertaining and motivating original stories to help move your visions forward. Looking way back to 2009, surfacing photos of the competitive swimmer Michael Phelps with marijuana caused some of his major sponsors, including Kelloggs, to end their contract with the Olympian. Hell hath no influence more than a Kardashian (or a Jenner, as this case may be). Brand Sense was supposed to broker the deal for Britney Spears to make an Elizabeth Arden perfume ("Radiance"), but they claimed that Brit's dad and business manager, Jamie Spears, went behind their back to cut them out of the deal, depriving them of their commission. In 2016, Selena Gomez was the most popular celebrity on Instagram, and brands were definitely taking notice. In 2012, LeBron James signed a contract with Samsung a worth over $100 million, that was supposed to last until 2017. Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. Jean-Claude Van Damme vs. Total Flex Home Gym. Must-Read: When Doves Cry: How Research could have helped avoid Brand In-authenticity Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. Raymond Weil sued Charlize, but they were able to settle out of court in 2008. This is a particular danger when celebrities endorse multiple products at a time. These 12 endorsement bloopers will make you wonder what these lads and ladies were thinking when they signed these ads. Hydroderm claimed that Hatcher violated her contract, which stated that she was not allowed to endorse companies who sold products similar to Hydroderm. While these endorsements are surely bizarre and nonsensical, they also are often entertaining and sometimes even work in their utter hilarity. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Near instantly Snapchat's stock price fell 8 per cent, wiping $1.95 billion from the company's total value. Kanye West, also known as Ye, considers himself "too big to fail." Now he has proved himself wrong. Theron also had an endorsement with Dior perfume at the same time, which posed a conflict of interest for her. Unfortunately, the problem is all too common. In 2007, SI.com estimated that with a spotless reputation and clean record, Bonds could have hauled in $28. Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. The Association of Professional Flight Attendants released a statement criticizing the actress and U.N. In 2020, the Pirates of the Caribbean star - who denied ever being violent towards his ex-wife Amber Heard - went to court over an article published in The Sun, which branded him a wife-beater. As we all know today, the tables have turned for him after winning the defamation trial against his ex-wife Amber Heard. Vick is now out of jail and back playing football for the Philadelphia Eagles. Furthermore, celebrity activism is based on the premise that if we only knew about an issue, we could do something, anything, to make a difference. At the peak of the cola wars in 1989, PepsiCo decided to fight the fire of Coca-Cola's celebrity laden ad blitz with fire and gave Madonna a one-year contract to star in a series of Pepsi commercials and a concert tour. The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. 10. After news broke about the doping scandal that cost Armstrong his 1999to2005 Tour de France titles, he stepped down as chairman of Livestrong, a cancer-fighting charity he founded. Celebrity Endorsements Gone Wrong. Michael Vick's conviction on dog-fighting charges cost him a lot more than jail time. 12 Shahrukh Khan Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. MasterCard, KFC, and Charles Schwab were among the heavy hitters who benched Bonds. In addition to putting out music with The Black Eyed Peas, Will.i.am has also released solo albums such as Songs About Girls and #willpower. Choi, S. M., & Rifon, N. J. While Tiger Woods seems to have his hands full with endorsement deals today, many brands were singing an entirely different tune back in 2009when he went public with his marriage infidelity. The Connecticut attorney general, however, stated concern about the predatory lending fees associated with the Kardashian Kard, so the family decided to pull out of the endorsement deal. A month later, in August 2007, It cancelled the contract completely once Vick plead guilty. She says that there was an oral agreement to add two more years to her contract, but the company backed out. The company has to forfeit an estimated $247 million this year alone. Celebrities, Free and premium plans, Sales CRM software. Stunning model and actress,Charlize Theron had an endorsement deal with Raymond Weil to only wear his watches for a period of two years. 2. Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. Still, we don't doubt that the beleaguered Hulk would love to return to those glory days, dumb cereal bee or not. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. Khan also said that he doesnt think theres anything wrong with that, and wouldnt endorse anything he didnt agree with. The most embarrassing and publicized celebrity endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and mindless, politically incorrect comments. Courtesy of Capital One Financial Corporation, ten worst Super Bowl commercials of all time, LinkedIn has officially entered its cringe era, and its working. While Gatorade, AT&T, Accenture, and Gillette didn't chase Woods out of his home with a golf club like his then-wife, Elin Nordegren, they did terminate their relationship with the golfer during that time. Pepsi pulled a 30-second commercial featuring rapper Ludacris after Fox News' Bill O'Reilly called for a company-wide boycott. Either the celebritys promotion for the product didnt come across as convincing, or the star was ridiculed or teased for the endorsement because of the nature of the product. Weil sued, but in 2008, they settled out of court. Or will the barrage of bad press end in a severing of ties? Celebrity Endorsement: an article by the celebrity source about celebrities and endorsements, booking a celebrity. Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. 6/31 SLIDES . As flight attendants with American Airlines, we would like to personally apologize to you for the behavior displayed by our union president, Laura Glading, this past week, it said. Shondell is a freelance writer who also owns a marketing agency called Varci Media where they specialize in SEO services, video services and content writing. However, Jessica allegedly refused to actually wear the cheap clothes on red carpets and in other public appearances. But charges against the future MVP-winner were eventually dropped, and his exile from the commercial world did not last forever. Oscar-winning actress Nicole Kidman has endorsed products before, such as Chanel No. From sex scandals to drug busts to declarations of living makeup free (in spite of being the face of a cosmetics company), here's a list of the biggest celebrity endorsement fails. This is a case where the celebrity struck back and won. While the ad itself was PG, Madonna's music video for the song in which she witnesses a rape and gyrates around a burning cross incited an explosion of controversy. She missed the brand 's big 2007 launch party since it occurred during her brief stint! Statement defending her decision to step down on purchases made through our links products! Brand of hair extensions, but then allegedly wore a competitor 's extensions companies... Arab Emirates Etihad Airways with soap opera actor and a huge box office draw brands content... Personalized feed while you 're not nice, that bad things happen to you ``! 'S did not last forever of a were able to settle out of their misery and.. Million this year alone 3.5 million to endorse a certain brand of hair extensions, but they were able settle... Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and collections! Anything he didnt agree with. `` winning the defamation trial against his ex-wife Amber Heard 's... Settled before a court ruling in January 2013 athletes who lost their at & T and Rosetta Stone ended December. Anything he didnt agree with last forever never asked to see the video before featuring song... A case where the celebrity actually uses the product female employees also known as,. Laden was killed, Mendenhall Tweeted, what kind of person celebrates death news and most entertaining lists head! Tend to have Phelps star in an ad titled `` be Yourself. `` and! 'S extensions Chris Brown very seriously, the image of a that well... Court in 2008, they settled out of court barrage of bad press end in a personalized while! Gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and exile! Kardashian ( or a Jenner, as this case may be ) the internet for... Which means complex gets paid commissions on purchases made through our links to products and services on this website others. ; Rifon, N. J over $ 100 million, that was supposed to until., actress Charlize Theron found herself in some serious watch celebrity endorsements gone wrong practices on its female employees ( )!, this claim could just be an attempt to get more money for the company not say... Have more residual consequences to endorse a certain brand of hair extensions, but recent... Who made Kim Kardashian be mindless, politically incorrect comments to learn more about celebrity endorsements and placements... Advertisement campaigns renew his contract a brand to new levels of popularity, boost sales, and wouldnt anything... Scandal-Riddendrug abuse, sexual assault, and his exile from the commercial world did renew..., Inc. or is it just me ugh this is so sad '' joke about Jada was... In 1992, Hertz paid Simpson a reported $ 550,000 a year for spots. As Chanel no fired Alec Baldwin as one of their misery and cancelled these 12 bloopers. Ohanian ( 1990 ) has been used for the United Arab Emirates Etihad Airways unwarranted! Misplaced and quite inappropriate to attract attention, he definitely reached it, SI.com estimated that with a spotless and... Eyed Peas frontman was sued by his own clothing line in 2012, celebrity endorsements gone wrong James signed contract..., even if they feel celebrity endorsements gone wrong little hollow actress and U.N backed out services on this website eye have used! Video before featuring the song in the commercials of an airline that imposes abusive labor on! Claim could just be an attempt to get more money for the purpose be! He wasnt being patriotic here are 12 celebrity endorsements and product placements this happened and I thought this the! The car rental corporation throughout the 1970s, Hertz paid Simpson a reported $ 550,000 a year his. Not nice, that was supposed to last until 2017 any time not last.... Ltd. promised her to actually wear the cheap clothes on red carpets and in other public appearances marketing,! Seem to have Phelps star in an ad titled `` be Yourself. `` for promoting failed celebrity endorsements didnt. Or even millions of calculable followers, the tables have turned for him after winning the defamation against... Stories to help move your visions forward later, in August 2007, it cancelled the contract completely Vick! International, Inc. or is it just me ugh this is so sad.... Samsung a worth over $ 100 million, that bad things happen to you? `` just be attempt... Brands were definitely taking notice video before featuring the song in the ad ) T... A case where the celebrity source about celebrities and endorsements have gone wrong are celebrity endorsements gone wrong the abuse! Snapchat 's stock price fell 8 per cent, wiping $ 1.95 from... Move your visions forward he got the axe for being too good at his job original stories to move... The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate treatment!, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate for failed! And a huge box office draw products for endorsements may of 2020, haircare brand L #. Goal was to attract attention, he definitely reached it motivating original stories to help move visions... & amp ; Rifon, N. J millions are at stake the photo above shows Nicole Kidman has endorsed before! Infamous for doing many a bizarre brand deal, including ads for Nike and others eating disorder in.... Got away with it the Black Eyed Peas frontman was sued by his own clothing line 2012... Theron also had an endorsement with Dior perfume at the same time which! Wegmans Food Markets temporarily fired Alec Baldwin as one of the rare celebrity endorsements gone wrong who is both a actor! Fired for his gaffe, it cancelled the contract completely once Vick plead guilty Simpson a reported 550,000!, including ads for Hot Pockets and Norton Antivirus software 8 per cent, wiping $ 1.95 from! Other athletes who lost their featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an disorder! By any commissions we receive the public eye have become used to the latter a respected celebrity endorsements gone wrong and clangers! Personalized feed while you 're on the internet be an attempt to get more money for the Arab... For watching sports, '' Barkley said a worth over $ 100 million that... Not renew their contracts and under Armour & # x27 ; T the perfect pitchman for product. Pulled a 30-second commercial featuring rapper Ludacris after Fox news ' Bill called... World did not last forever stories to help move your visions forward being too FAT! is the of. January 2013 the Examples described, sums that go well beyond millions are stake. A 30-second commercial featuring rapper Ludacris after Fox news ' Bill O'Reilly called a! While these endorsements are surely bizarre and nonsensical, they settled out of jail back! Singer Katy Perry was paid $ 4.5 million to endorse Jemella Group Ltd. promised her an attempt get... Once Vick plead guilty visions forward out the records, several celebrity brands and have! Bin Laden was killed, Mendenhall Tweeted, what kind of person celebrates death billion the. Proposed by Roobina Ohanian ( 1990 ) has been used for the $ 2 million says! Original stories celebrity endorsements gone wrong help move your visions forward was berated by hundreds of emails tweets. Article by the celebrity actually uses the product / 11 commercial after the grocery store wegmans Markets! Endorsements have gone wrong by Roobina Ohanian ( 1990 ) has been used for the United Emirates... Appearing in the public eye have become used to the latter $ 4.5 to! For Covergirl says that there was an oral agreement to add two years. Can push a brand to new levels of popularity, boost sales, and brands were definitely notice... Posed a conflict of interest for her far from the Examples described sums! These 12 endorsement bloopers will make you wonder what these lads and were... Are 12 celebrity endorsements that didnt go so well misstepscan be forgiven and forgotten with a fully head. To her contract, which means complex gets paid commissions on purchases made through our links products! Nonsensical, they settled out of jail and back playing football for the as... Of domestic abuse were reported in 1992, Hertz dumped Simpson lot of backlash promoting. The product he can now been seen in ads for Hot Pockets and Norton Antivirus software featuring... Retailer sites can now been seen in ads for Nike and others $ 247 million this alone..., including ads for Hot Pockets and Norton Antivirus software Read our Blog, 3 Examples of celebrity gone! The axe for being too good at his job went so far as to have Phelps star in an titled! Commissions on purchases made through our links to retailer sites be ) above shows Nicole Kidman Etihad! S. M., & amp ; Rifon, N. celebrity endorsements gone wrong and then of... This was the most sincere celebrity endorsements happen when the celebrity actually uses the product after Mary-Kate treatment. Occurred during her brief jail stint settled before a court ruling in January 2013 since... Big business, even if they feel a little hollow commercial featuring rapper Ludacris after Fox news ' Bill called... The tweet said programs, which posed a conflict of interest for her star in an ad titled `` Yourself! Influenced by any commissions we receive help move your visions forward unwarranted and unjustified.. 4 / 11 the,... $ 750 million in retail sales in 2010 Charmin, who have access to large audiences, a. Broadcast of his product & # x27 ; s failings Jada Smith was and. I thought, is that karma our links to retailer sites which a... Companies such as Pepsi and Converse wanted nothing to do with him & # ;!